Definition of Online Marketing
Online Marketing is the process of creating, delivering & communicating the value of a product or service and making it relevant to customers so that they are compelled to consider buying a product or a service when they encounter your brand online.
A new world with an increasingly connected consumer
According to studies & research, as of 2012, there are 17.5 million active internet users in Malaysia. The top activities conducted by users online are reading or sending email, using a search engine to find stuff and of course interacting with communities with shared interests on social networks such as Facebook or twitter. This represents an enormous opportunity for companies to reach out to a technologically savvy audience who is continuously interacting with the world wide web for various interests.
Online Marketing Techniques
There are many ways to use the Internet to deliver promotional marketing messages to consumers. This includes search engine marketing, email marketing, social media marketing and display advertising (also known as web banner advertising).
Introducing Online Marketing Metrics
In online marketing terminology, you will encounter the definitions above very frequently. What exactly do they mean? In the next few pages, we will share with you a quick overview of how the industry measures success when marketing online.
Reach is defined as the number of people that can potentially experience your marketing initiative. Big is better as it implies more potential customers.
Relevance on the other hand refers to how well your message was received by that very same audience. This will be influenced by a combination of factors, such as the solution offered, whether or not the audience is facing the issue solved by your solution, value for money, quality of the product and of course even feedback from others about the experience they have had when acquiring your solution.
Conversion then talks about how many of those people were convinced enough to actually buy it from you and pay for the privilege of acquiring your product or service